Thursday, February 9, 2017

Diamonds Are Nice, but Take My Advice

I understand why I'm seeing so many of a particular kind of product advertisement on television in recent days. I own a calendar, and unlike our new Secretary of Education, can do the math to get me to February 14th. 

I enjoy the TV commercials I'm watching for companionship services (I’m trying to avoid saying ‘meat market dating operations’) with my favorite one, perhaps because of my Catholic School upbringing, still being Christian Mingle. I don't understand why they shied away from a tag line like ‘The Lord Wants You to Get Your Freak On.’ I think that says ‘seal the deal for real’ in a way their audience can better understand.

There’s an ad for Zoosk I've seen that has something about “first it begins with like” which does a nice job of lowering the bar for expectations, and has probably done wonders for sales of smoke alarm batteries and dish towels, too (I suspect).

We’re a species cursed/blessed with a burning desire for a pairing and sharing with some oft-unspoken hope that Sweet Dreams Are Made of This to the point that in our search to avoid being alone with ourselves we welcome advice and relationship tips from any source, even if (as you’ll see in the clip) those undertaking such actions are not sanguine of a Happy Ending.     

I’m not sure what the first woman, “a loyal Cosmo reader since I was a child,” was doing with the magazine when she was a child (I hope NOT reading it for the articles), but as a guy who was the second of the two people in his (still) current relationship to realize he had found something special, I’m here to tell any and all women this close to Valentine’s Day that us guys are stunningly simple creatures who have little to no comprehension (and less appreciation) of context, pretext or subtext.

Whether you are still searching or desperately seeking, all the services and the glitzy magazines add up to nothing when eyes meet and smiles are shared. One lifetime or one night, the depth of passion is the same, it’s the degree of commitment that shifts.
-bill kenny

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