Thursday, November 8, 2018

Nature (and Television) Abhors a Vacuum

With the US midterm elections now past tense did you notice the sudden disappearance of news stories on those invaders and their caravan hurtling towards the US border with Mexico at breathtaking speed (if you have COPD that is). Blink and you missed it. 

I know, I, too, was astonished that our alarmist in chief has stopped screaming about it and his TV pap provider of choice has grown silent now that the ballots are counted. Truly, there are more things in heaven and earth, Horatio, than are dreamt of in your philosophy. But certainly, nothing that fifteen thousand or so troops cannot handle.   

That's not the only thing missing from the screen, of course. Also missing in action are all of those Vote for Me and I'll Fix Everything (I've already fixed the election) commercials on the radio, television, and social media platforms we endured for the last three (?) months.

An estimated 900 million dollars was spent on advertising. Sort of like firecrackers on the 4th of July or wrapping paper at Christmas. One time use and discard. I hated all of them without exception or favor but will concede that half of them were successful (though that also means half were not). I'm just not sure, based on results, which half is which. 

So while seeing Smilin' Bob or Betty asking for your vote is now history, everyone with a product or service hoping to convince you to open your wallet and give it a home this holiday season will use any and all media to get your attention and your patronage. 

The mandala of marketing keeps turning and churning through the seasons of man and woman. Yesterday it was, perhaps, a state legislator or a Governor and today, it's an X-Box or a Popeil Pocket Fisherman. The dogs bark but the caravan moves on.
-bill kenny     

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