I know the animated television character is a gecko and has as much to do with Gordon as it does with insurance. I've never known how it came to represent the latter but do know I prefer it to the cavemen ads that preceded it and which inspired a frighteningly short-lived (and deservedly so) TV show of almost the same name.
This news story leads me to suspect there may be more money in automobile insurance than can be imagined between heaven and earth, Horatio. To say nothing of the seats in a Hyundai Genesis.
-bill kenny
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