I may have mentioned this before and if not, try to find
it in your heart to forget me (if forgiveness is too hard), but I have cereal
every morning for breakfast and the only other thing in the bowl with my cereal
(usually Cheerios) is my spoon.
Yep. You read that right. No milk, no bananas, no
strawberries, no cinnamon, no sugar tonight (sorry, Burton, couldn’t resist).
Just dry cereal. I’ve eaten it that way my whole life, so far. I’m not planning
on changing any time soon(er or later) but whatever
will be, will be.
Bob M., a boss I had in Germany, was a former associate
at Ogilvy & Mather,
a legendary worldwide advertising firm. He would tell stories about trying to
introduce American dry cereal to West German breakfast tables in the early
fifties and how too often for his taste, the families enjoying US cereals
poured orange juice on them and dug right in. I can still see the look of quiet
incredulity on his face as he told that tale, and then his face at
first just ghostly turned a whiter shade of milk.
Anyway, consider all of that prologue for all of this.
Custom or Commerce? Whole grain or pure profit? It’s hard to determine
in the short term and who has time these days to measure twice and cut once?
I’ve got nothing to say, but it’s okay, “Good
morning! Good Morning!”
-bill kenny
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