As The Bard once offered, "What's in a name? That which we call a rose by any other would smell as sweet."
Perhaps, but as H. L. Mencken countered, “An idealist is one who, on noticing that a rose smells better than a cabbage, concludes that it makes a better soup.”
I'm not sure which one of them I'd send to the store to buy the snacks before The Big Game but I'm thinking the Campbell's folks may have a marketing challenge on their hands since deciding to tinker with the name of Pepperidge Farms' 'The Snack that Smiles Back.'
Someone, somewhere has decided to temporarily adultify the name and they will be known for an unspecified limited time as Chilean Sea Bass. I kid you not. It's just as well I'm not sending Will or HL to the store to look for them as they will only be available online.
Why? You ask. Because we can, I guess.
Yes, we could cure cancer, or feed the hungry but that doesn't impact the bottom line. Subject to your questions, that concludes my briefing.
-bill kenny
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