I love speed scrolling. You probably do it as well
or better than I can. It’s when you open up a news source (not TMZ, I said a
news source) and basically skim the words as you move the trackball or scroll
down with the wireless mouse (see? I’m catching on. I have a coal-fired mouse
on a cable but concede times have changed in the last thirty years (and not for
the better)).
Some folks write great headlines: the NY Times and LA
Times come to mind immediately; also okay are the Frankfurter Rundshau and the Washington Post.
I can read the headlines and get a feel for the content and decide as I’m
scrolling on the river whether to go with the flow or open the article and read
further.
I dislike a headline that tricks me into opening an
article and then the story itself fails to deliver on the promise of the
headline. I’m often disappointed to discover me and twelve million close
personal FB Friends aren’t getting the dirt the way we thought we were when we
clicked on the big ‘youbetcha!’ in the corner of Entertainment Tonight or True
Facts. And people wonder why I have trust issues. What people?
See what I mean.
However, I stopped dead in my tracks for this
headline and while I’ll never be confused with an actual fan of the Huffington Post which always seems
a semi-tawdry mix of the National Enquirer and Police Gazette, I have to agree they delivered this time around. But so much for knowledge is power, eh?
I mean now that you’ve read the story and know the
information, how can you seriously expect to work any of it into a
conversation? The only thing I’d point out is, had it ever appeared as part of
a FB news feed, how could anyone in good conscience give it a thumbs-up since,
it seems to me the very absence of thumbs is part of the problem. Where else would you put the
pick?
-bill kenny
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