Sunday, January 23, 2022

So Logos Are No Goes?

Remember when Prudential Insurance used the rock of Gibraltar as their logo? You should, they still do. What about the Hartford and that large buck deer, or moose, or elk, or whatever it is/was? 

We live in a world of symbols and logos and mascots but at least one of us (other than me) has a special place in Hades for the folks who use mascots to hawk insurance. 

Spoiler alert: Liberty Mutual and The General do not have a good time.  

And, I don't care who knows this, the Geico Cavemen were not only terrible mascots but an even suckier, albeit short-lived, TV series. Gimme Yogi or end Gilbert Gottfried in front of me.
-bill kenny


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