I admired when it was a craze some time ago, the whole chutzpah behind 'pet rocks.' It took a set of, well, pet rocks, to not only come up with the idea but to market them with a degree of singular intensity not seen since the Jehovah's Witnesses first encountered storm doors.
So, I'm guessing that same process went into Stephanie Matto's breakthrough hustle. But please remember, Steph, a fart is a lot like true love: if you have to force it, it's probably shit.
-bill kenny
